Football clubs must determine the suitability of a new player, technology, analytics or approach to their goals and objectives before purchasing or implementing them. Clubs should stop purchasing players because of their rating but because they fit into the club’s targets. In other words, the club must have goals that every team member is aware of. It is only when this is done that everyone can determine whether the idea of getting a new player or technology is worth it.


Furthermore, clubs should discourage its members from using subjective analysis as a basis for making decisions. Rather, they should present objective findings. For example, only recently did we discover that increasing wages of players doesn’t necessarily translate to heightened performance. This discovery only came about when people began to think objectively, rather than subjectively.

While it is impossible to analyse situations like it would be done in science, it is crucial that decision makers critically examine all available evidences before making decisions.