Football clubs need to be creative to remain relevant and achieve their goals. However, people who are used to the status quo will always resist new ways of doing things. More often than not, these people believe that doing things the way it has always been done is better than doing things differently even if objective analysis reveals that the new style will yield a more favourable result.

If you desire to implement a new, creative idea in your football club, you must prepare for opposition. Also, you must be ready to give the new idea the time required for it to yield the desired results. The truth is that at the initial stages of implementation, you may not have the anticipated outcomes. You must also settle it in your mind that not all innovations will be successful; however, you need to give it a try first before you conclude that it cannot be successful.

If you don’t take risks, you will remain where you have always been. But if you attempt a new thing, even if you don’t achieve the desired goal, your knowledge and experience will increase. Don’t be afraid to fail, because failure is, most times, the steppingstone to success. For instance, because FC Midtjylland could not compete favourably with other clubs, they started thinking differently and implemented creative ideas. They began using analytics in the transfer market, and also concentrated on set pieces. This innovative approach has helped them to compete favourably and even win against clubs with more resources; they became the Danish champions in 2015. Also, let the challenging situation in your club compel you to try some innovative ideas.

It is essential to know that implementing innovative ideas is not the same as changing philosophy or team members every time things don’t go as planned in the short-term. For instance, on average, many European league clubs change their coach every 12 months. Yet, objective analysis of the data of these clubs reveals that such frequent change of coach has an insignificant impact on the team’s long-term performance. Therefore, before you implement a new idea, be sure that you have tested the current idea well enough. Also, you must have done a critical analysis of the new concept. Determine your goals, and stick to the best ideas that will lead to the realisation of those goals even if they are not yielding the desired outcome in the interim.