BUSINESS TIPS

Cut traditional advertising in favor of low-cost alternatives.: This is a popular move for football clubs and thanks to the many options in Internet marketing and advertising, it’s possible to cut traditional advertising costs and still reach customers. We recommend public relations as a much cheaper and more effective form of advertising. We have used our expertise to be featured as credible sources in publications and media outlets. Stop paying for advertising and focus on inbound marketing and cut down even on paid Internet advertising (such as Google Adwords) and focused on getting results by using SEO techniques within the company website and creating YouTube videos

Club Promo events can be huge draws for both old and new customers, and many football clubs rely on regular events, from autograph signing to local business engagement, to expand their fan base. We recommend getting sponsors who will help carry the expense of events in exchange for some form of advertising within the event.

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Outsource, outsource, outsource: Employees are essential to getting work done, but employee costs—from salaries to office space to insurance—can be the biggest chunk of a football clubs budget. We recommend keeping full-time staff to a minimum and outsources work to independent contractors for the work that your staff cannot cover as needed. As well you not only negotiate a lower rate with consultants, but your club benefits from their more varied experience in their fields of expertise

Negotiate with vendors: What you’ve been paying your vendors does not have to be the final word on what you continue paying. Ultimately, vendors want to stay in business too, and they’re dealing with a tough economy just as you are. Many are often willing to negotiate lower prices rather than lose a regular customer. Your football club will be able to negotiate better prices on everything from office supplies to the phone bill. You certainly won’t lose anything by trying, and you may find yourself able to shave lots off your monthly operating costs.

Think beyond the cash box: When that cash supply gets low , don’t close the door on getting what you need. We recommend the ages-old practice of bartering. As with the vendor negotiation, the worst answer you can get is a simple no, and you might be surprised by how quickly you’ll hear a yes.

Evaluate your contracts and look for free resources: Periodically, let your vendors know you are price shopping – a lot of companies have loyalty rewards or have the ability to cut you a deal if you continue to work with them,. In addition to reviewing existing contracts, we recommend finding free resources such as social media and business networking website that cost nothing to set up an online profile for the club. You can avoid the cost of expensive hardware and uses cloud-based services to host data. Cloud-based software, “such as Salesforce, PayCycle and Staffmate where we pay per annual user, rather than needing to purchase and maintain expensive softwear.

Embrace telecommuting: Telecommuting can be a huge money-saver. Keeping things virtual allows clubs to avoid the expense of office space and the ongoing operating costs that come with it, and focus on producing work at minimum overhead. If you’re not able to convert your entire staff to a telecommuting situation, find a way to convert at least some of them.

Hire smart, inexperienced people: Experience isn’t everything, and it costs more. Next time you put up a job ad, eliminate the line that says, “Must have X years of experience,” and replace it with “Recent graduates welcome to apply.” You can gain a monetary advantage by providing an entry-level salary and, benefiting by having employees who are “up-to-date on the latest technology…often more nimble and eager to learn.”

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Negotiate on commercial property: We suggest renegotiating a lease to save on costs as you will be able to save on one of the biggest expenses a club face. If location is important for your clubs, start asking about a better deal and cut down on that budget-buster.

Cut down on employee time: You can cut many employees down to a four-day work week, which often works better for employees as well as clubs . A four-day work week means increased savings in utility and operating costs, as well as a lower salary cost for the business as a whole.

Keep your meetings lean: On-site meetings can be expensive in terms of travel and hosting costs, and even virtual meetings cost you in terms of billable hours or salary costs. If employees are sitting in a meeting, rather than producing work or getting new clients, you’re losing money. You can’t eliminate meetings altogether, but you can limit the people who are required to participate in meetings. By keeping client meetings to the lowest head-count possible to ensure that my employees’ time is well spent and that the associated costs are low.