Decision-makers in some football clubs are gradually adopting the idea that the club should be run like a business. In other words, they adopt corporate practices in both the setting and pursuance of goals. Some clubs experience internal conflict as some of the decision-makers hold the ‘business’ view, and others hold the ‘football’ view. Sometimes, this struggle affects the club as a whole. Thereby making it difficult to make the right decisions on the indicators for performance, how to expand the club, when to release players to leave the club, among others.
On many occasions, the decision-makers that hold the ‘football’ view and those that hold the ‘business’ view cannot find a common ground. They fail, as well, to look at issues from each other’s viewpoint. This results in the implementation of decisions that are not optimal for the club.
For a football club to be effective, the decision-makers that hold the ‘business’ view and those that hold the ‘football’ view must accept each other, rather than compete with each other. Also, each party must know the consequence of the decision of the other party. For example, if they are to decide to, or not to renew a player’s contract, both parties must know that that renewal has both long-term and short-term implications, and they must factor in the consideration of each party before the decision is eventually made.