INTRODUCTION

One of the sporting activities that has gained worldwide popularity in the last two decades is football. As a result of its fame and acceptance, several investors have considered it a worthy investment. Thus, football has become more profitable than at any other time in history.

However, there are some downsides to the commercialization of football. One of them is that while some of the leading clubs have transmogrified into very wealthy organizations, many of the other clubs have been impoverished as the gap between the former and the later have grown exponentially over the years. It is intriguing to know that none of these groups are without their challenges. The issue for the leading clubs is how to develop a strategy that will help them remain competitive, as money is not a problem for their competitors. On the other hand, the needy clubs need to design strategies that will help them compete favourably with the leading clubs despite the discrepancy in financial capacity.

CLUBS ARE THE AUTHORITY

We provide information that could help football clubs challenge the status quo and embrace new approaches to critical issues such as recruitment of players and staff, organizational culture, talent development, strategy, among others. The conventional approach to solving club problems is centred around money, whether it is to purchase more players, or to change the staff. It has been observed, however, that this method is not always effective. Our exceptional insights offered will help clubs to solve problems using creative means rather than money.

We tackle the four critical determinants of club success which are approach, people, performance, and planning. With the compelling evidences presented in this book by way of stories, case studies and logical analysis, the management of football clubs, and decision-makers across several industries will find it a dependable tool, as they seek to help their organizations remain competitive.

CONCERNS

The growing gap between the Premier League and lower-league clubs has been starkly illustrated by figures that show nearly three quarters of English Football League sides are losing money.

Premier League teams had record revenues of £8.4 billion and 12 of the 20 top-flight clubs made a net profit in 2017-18. By contrast, 52 of the 72 clubs in the Sky Bet Championship, League One and League Two ended the season in the red.

Taking into account all profits and losses, the 20 Premier League clubs made a surplus of £304 million while the 72 EFL teams had a collective net deficit of £388 million.

The financial struggles of lower-league clubs have been brought sharply into focus in the past season with the liqidation of Bury Football Club and the problems faced by Bolton Wanderers FC.

AHEAD OF THE GAME

Football clubs invest a huge proportion of revenue on their player assets. We work hand in hand with clubs and prospective owners to provide an overview of the player portfolio and to make recommendations.

MANAGERIAL HIRES

The average tenure of the professionalfootball manager or head coach is typically between 12-24 months. We help boardrooms with the hiring process to ensure the candidates are the right match for the football club.

PLAYER RECRUITMENT

Great talent is not always the right talent for the club, with roughly 50% of new signings proving successful. By improving the recruitment process, we increase your chances of getting it right first time.

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